Slayer Cup Tray

This is why they look so good.

The linear construct of the concept of coffee quality is broken. The only way to excel at making coffee is to realize; there is not good, better and best. There are only different kinds of quality.

Even the upper echelon of retail coffee in this country mostly revolves around this fallacy. It's ridicules.

Diagram of fallacy:

||
|| ||
|| ||
|| ||
|| BEST ||
||---------------------||
|| ||
|| ||
|| BETTER ||
||--------------------------------||
|| ||
|| ||
|| GOOD ||
|| ||
||||||||||||||||||||||||||||||||||||||||||||||||


Diagram of reality:

| | N |
| D | O |
| E | T |
| L | D |
| I | E |
| C | L |
| I | I |
| O | C |
| U | I |
| S | O |
| N | U |
| E | S |
| S | |
| S | |

You can see by the diagram that Deliciousness and Not Delicious actually run equally and in tandem. It's our job to remain delicious.

These are not new concepts and there's no way I'm the only one who sees this

La Marzocco Strada = Vaporware

Deliciousness Here, There and Everywhere.

Well, I moved on from Tougo and I've got some prospects.
Monday I worked Porchlight Coffee and today I worked at Ground Control Espresso.

My future is wide open. :)

Before I even turned on all the lights.

For me, the highlight of the coffee fest trade show floor was this shot. Scott, roaster of Herkimer, at the Syneso booth.

Here are the results of the (famous) behind the back latte art trow down. The same one that appeared on the LaMarzocco blog. Mine on the left and BaristaAlex on the right.

LaMarzocco USA blog... and me!

Yes, that's right.